Tourism Marketing District Management Committee – OPEN TO THE PUBLIC

AGENDA

Tourism Marketing District Management Committee – OPEN TO THE PUBLIC

Tuesday January 9, 3:30-5:00 ~ Visit Modesto; 1008 12^th Street *In person meeting only

Committee Members     Bert Tabrizi, Vanessa Emo, Hollie Huson, Trushil Khatri, Nikki Foster, Neal Khatri, Brittany Guevara

Presenting                         Todd Aaronson, Kristin Galloway – Visit Modesto

3:30 pm         OPEN MEETING

Agenda Items

• Roll Call
• Approve Minutes from October 17, 2023
• Sherman AntiTrust
• MTMD Renewal Review
• Consent Items in MTMD Packet Please review as we will not review prior to consent vote
  • Financials Fiscal YTD
  • Market Performance Update Fiscal YTD
  • Lead updates
  • Marketing Update
  • PR update

• Updates:
  • CalSAE Seasonal Spectacular
  • Group Marketing
  • City collaboration: Economic Development, Parks, Youth Sports
  • Downtown Lighting
  • Staff Updates

• State of the Hospitality Industry
• MTMD Issues
  • Tour & Travel: IPW
  • New STR report process
  • Monthly Hotel Collateral: posters, rack cards

• Programmatic Updates
  • Almond Blossom Cruise
    • Packages from ARes
    • Routes; 1 HR, 2 HR, 3 HR
    • Extras; Motor Coach, Plein Air, Gallo Center Events, Deal Book
  • Near Campaign for Room Sales

• CVB Board Recommendations for the month from MTMD
• Open Issues/Items too late for Agenda
• Open Comments from Public

CLOSED SESSION is not scheduled at this time