Tourism Marketing District Management Committee – OPEN TO THE PUBLIC

AGENDA

Tourism Marketing District Management Committee – OPEN TO THE PUBLIC

Tuesday April 9, 2024 3:30-5:00 ~ Visit Modesto; 1008 12^th Street *In person meeting only

Committee Members  Bert Tabrizi, Vanessa Emo, Hollie Huson, Trushil Khatri, Nikki Foster, Neal Khatri, Brittany Guevara

Presenting                         Todd Aaronson, Kristin Galloway – Visit Modesto

3:30 pm          OPEN MEETING

Agenda Items

• Roll Call
• Approve Minutes from January 9, 2024
• Sherman AntiTrust
• Consent Items in MTMD Packet Please review as we will not review prior to consent vote
  • Financials Fiscal YTD
  • Market Performance Update Fiscal YTD
  • Lead updates
  • Marketing Update
  • PR update
• MTMD Renewal Update
• TMD Fee Payment Issues
• STR/State of Occupancy
  • City
    • For budgetary planning purposes
    • City’s budget plans
  • County
  • Regional
  • Statewide
  • National
• Strategic Planning Overview
  • SWOT review
  • Strategic Plan Timeline
• Updates:
  • City collaboration: Economic Development, Parks, Youth Sports
  • Staff Updates
• MTMD Issues
  • Tour & Travel: IPW
  • New STR report process
  • Monthly Hotel Collateral: posters, rack cards
• Programmatic Updates
  • Almond Blossom Cruise- reporting to come with webinar
  • GarageFest
• Joint Meeting in June:
  • Budget
  • Planning
• CVB Board Recommendations for the month from MTMD
• Open Issues/Items too late for Agenda
• Open Comments from Public

CLOSED SESSION is not scheduled at this time