Visit Modesto is a C Corporation classified as a 501C6 Non-Profit. The corporation is governed by a Board of Directors with no ownership by any entity.

FY ’23 – ’24 Business Plan

History

Visit Modesto was formed in September of 2002 as a 501C6 C Corporation in the State of California. The organization was funded under contract with the City of Modesto with 13.33% of collected Transient Occupancy Tax under a one-year contract. The contract was renewed annually until 2005 and then on 5-Year increments. In 2015 the City of Modesto did not renew the agreement and took the organization (then The Modesto Convention and Visitors Bureau, Inc.) to be included as a subdepartment of the City of Modesto Parks, Recreation and Neighborhoods division. In 2017, The City of Modesto sought assistance to relaunch the organization as an independent business. The relaunch took place to coincide with the fiscal year on July 1, 2019, by decree of the City Council with a new board of directors. That is the organization we have today, known as Visit Modesto.

Mission Statement

To provide Modesto visitors, residents, and tourism industry partners in the region with valuable tools and inspiration to create positive and memorable experiences.

Credo

Visit Modesto helps create fond memories, valuable experiences and warm sentiments for visitors and residents alike.

The specific purposes for which the Visit Modesto operates under current by-laws are: (1) to attract visitors to the area by promoting and marketing Modesto as a convention, sports, tourism, and leisure travel destination; (2) to provide coordination and leadership for the community and the visitor industry on matters relating to convention activity and tourism; (3) to gather community information designed to convey to opinion leaders and the public at large the status of the visitor industry; and (4) to work with local governmental agencies, private enterprise and other interested parties to structure suitable financing plans for the Corporation, and to implement those plans.